Navigating the world of new homes can be challenging, from securing business to liaising with developers, determining pricing per square foot, aiding with specifications, navigating reservation forms, grasping shared ownership concepts, designing brochures and signage, and ultimately closing the sale.
At The New Homes Experts, we are here to serve as your dedicated New Homes Department without breaking the bank. With our in-depth understanding of the Land and New Homes sector, along with our vast network and insider knowledge, we are poised to help your company become the top choice for New Homes sales in your area.
We are all about simplifying your marketing approach by offering personalised videography, brochures, signage, and email campaigns tailored to each development. With our top-notch technology, we are here to help you land new business by teaming up with you to craft and deliver winning pitches that secure those coveted new homes sites. And by co-branding each development with both our company names, we are committed to boosting your local market share and driving growth.
We take care of securing the instruction, creating marketing materials, training your staff, negotiating deals, managing the sales progression — all aimed at driving the growth of your business. What's not to love?
We aim to position your company as the premier estate agency for all New Homes sales in your area. Here's how we plan to achieve that:
1) Utilising Cutting-Edge Technology: We leverage tools like LandInsight to identify new land opportunities and track planning applications in your area. This data equips us with detailed insights into every application, including contact details. Working closely with your team, we will pinpoint these opportunities and devise targeted strategies to capitalise on them.
2) Delivering Compelling Pitches: We articulate a clear, on-brand message to developers, emphasising the unique value proposition: your local expertise combined with our New Homes sales proficiency. Our joint pitching approach, reinforced by design-led presentations, highlights this differentiation effectively.
3) Streamlining Marketing Efforts: We standardise our marketing approach for each development, providing your company with a distinct, organised, and brand-specific identity. Our marketing strategies encompass drone photography, 3D walk-throughs, design-led digital brochures, and targeted email campaigns.
4) Enhanced Land Department Partnership: Through our collaboration with former Land Directors, we offer your developer clients unparalleled opportunities across the area. This partnership enables us to deliver large-scale developments to your company, bridging the gap that may exist with larger corporate agencies.
5) Comprehensive Training Programme: Recognising that selling new homes requires specialised knowledge, we offer comprehensive training to your staff. From understanding the benefits and warranties to navigating government-backed schemes and the reservation process, we ensure your team becomes experts in their own right. They will have the opportunity to visit live sites within our portfolio and shadow our staff during viewings.
6) Efficient Sales Progression: We have cultivated relationships with mortgage brokers and conveyancing firms well-versed in the nuances of new homes. Our track record speaks for itself, with 90% of our sales progressing from reservation to completion within 10 weeks. Our relentless approach to sales progression ensures no stone is left unturned, yielding tangible results.
Central to our business model is the establishment of a partnership with you. We understand that our success hinges on your local knowledge, while you depend on us to offer expertise in New Homes. Below, we delineate the responsibilities for each of the key aspects:
Our responsibilities:
Your responsibilities:
In this partnership, collaboration is key, and we greatly value your role and insights as our eyes and ears on the ground. While we handle the groundwork, your input, especially at the outset, is vital for the success of our joint efforts.
At the initial stage, it is essential to gather crucial information: Do you have existing contacts with local developers? What is the current landscape in your area? Are there any ongoing or upcoming projects in your vicinity? Understanding these details allows us to develop a strategic approach to pursuing business opportunities effectively.
We propose scheduling a full-day session dedicated to discussing all things related to New Homes in your area. This will involve visiting live sites and reviewing leads from our LandInsight software to identify potential opportunities.
Following this, we commit to spending two full days per month with you and your team, focusing solely on business generation. This phase aims to elevate your reputation within the New Homes sector, leveraging our expertise to facilitate growth.
Your brand's local reputation is fundamental to our partnership; our role is to complement and strengthen your standing among local developers.
Winnie the Pooh
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